Strategic marketing advisory:from diagnosis to a complete team.

It's a model in which the firm you hire runs marketing together with your in-house team, from strategy to execution. An agency produces assets and campaigns; a consultancy diagnoses, recommends and leaves. An advisory starts with a diagnosis and stays with the execution until the business goal is measured.

An agency sells deliverables (posts, ads, campaigns). An advisory leads the strategy and measures what it delivers. A traditional agency works on a standardized monthly package, which suits companies that need steady, high-volume execution. A strategic advisory like Arantho works on tailored projects, side by side with decision-makers, starting with a diagnosis and tracking the indicators set in the plan.

Mid-sized companies that already invest in marketing and want to grow with a clear method. They usually come to us during a repositioning, a product launch or a move into a new market, or when their marketing spend has gone up and results haven't kept pace.

M.A.P.A. is Arantho's proprietary methodology and the starting point for every strategic project and every marketing team. It's a strategic diagnosis in 4 pillars and 9 stages: Mapping (understanding the business from the inside), Analysis (reading the market, the competition and the audience), Positioning (defining who the brand is and how it competes) and Action (the 90-day plan, with priorities, deadlines and indicators).

Yes. Arantho is based in Americana, São Paulo, Brazil, and works with clients across Brazil and abroad, on both remote and in-person projects. In-person work is mainly in the Campinas metropolitan area, the interior of São Paulo state and the city of São Paulo. Ongoing advisory and strategic projects are run remotely for companies anywhere, online, in English, Spanish or Portuguese.

We work in three formats, in sequence: the M.A.P.A. Diagnosis, which is the starting point; the strategic marketing project, with a fixed scope based on the diagnosis; and the complete marketing team, which takes over execution (content, paid media, campaigns) with ongoing strategic advisory. We also offer paid media management as a standalone service, for companies that already have a clear message and positioning.

First, we map where AI can free up the team's time and which repetitive processes can be automated. Then we implement it, with clear rules of use: marketing and sales workflow automation, predictive analytics, content generation at scale with quality standards, and agents for internal operations.

It depends on the scope. We don't sell standardized packages: the starting point is the M.A.P.A. Diagnosis, and each project or team is priced after it, with deliverables, timelines and fees set out in the proposal.

It depends on the scope. In the vast majority of cases, the M.A.P.A. Diagnosis takes 4 to 8 weeks; the exact timeline comes from how each project is designed. Brand repositioning projects take around 3 to 6 months. Launch or AI implementation projects can range from 2 to 12 months, depending on complexity. The complete marketing team, with ongoing strategic advisory, is a long-term commitment, usually 12 months or more.

The first step is a free alignment call, booked through our form or on WhatsApp. On that call, we learn about your business goal, assess whether we're a good fit and, if we are, propose the M.A.P.A. Diagnosis as the starting point.

When your company has a clear business goal, such as growing sales, launching or repositioning a brand, or implementing AI, and needs someone to lead the strategy alongside the team, not just produce assets. Also when marketing spend has gone up and results haven't kept pace.