O Bebop:a marketing team for a brand-new category.
From diagnosis to day-to-day execution: personas, campaign, paid media, e-book, emails and landing pages.
The challenge
O Bebop is a marketplace that connects people holding an awarded consórcio credit (a Brazilian pooled purchase plan) with people who want to use it. Before it could sell anything, the category had to be explained to several different audiences.
Since November 2025
What we did
- A diagnosis with personas and a journey map for each audience.
- An ad campaign, video scripts and Reels.
- An e-book, email sequences, landing pages and CRM.
- Management of the Meta ads account.
What the numbersshow.
people reached by the first ad campaign
conversations generated by the ads in July 2026
Source: Project follow-up meeting minutes.
The honest take
A new category takes time: not every campaign performed equally well, and the project keeps fine-tuning cost per contact and messaging with every cycle.
Explore moreof our work.
Want a roadmap like thisfor your brand?
Today, every new project starts with the M.A.P.A. Diagnosis. It shows what to adjust and where to begin.
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