Korean Chicken:content that got the whole city talking.
A content strategy that blends the food, Korean culture and local references, with Reels as the engine.
The challenge
A Korean chicken restaurant at Pátio 330, in Americana, needed to get noticed in a crowded local market where everyone posts photos of their food.
Since August 2025
What we did
- An editorial direction that blends the food, Korean culture and local references.
- Reels as the main format, designed to spark conversation and get shared.
- Social media management, paid media and a monthly report that explains every result.
What the numbersshow.
people reached in October 2025, up from 14,500 in the previous period
views and 714 shares on a single Reel
new followers in October 2025
Source: Monthly Instagram reports, October 6 to 31, 2025, compared with the previous period. In November, reach held at 91,000 people.
The honest take
The October peak came from a Reel that struck a chord with the local community of Korean culture fans. Content that reaches the right audience spreads on its own, but not every month brings a viral hit: the November report shows the baseline the operation actually runs on.
Explore moreof our work.
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