Hospitality · Maresias, São Paulo, Brazil

Villa Bali Maresias:campaigns that keep WhatsApp busy.

Seasonal Meta campaigns that send conversations straight to the bookings line on WhatsApp.

Paid mediaContentStories

The challenge

Rental lofts in Maresias needed to generate demand outside high season too, without relying only on booking platforms.

June 2024 to October 2025

What we did

  • A calendar of seasonal campaigns: Carnival, Easter, school vacations and holidays.
  • Meta ads with a WhatsApp conversation objective, targeted by the region guests travel from.
  • Content and stories to keep the profile active between campaigns.
Results

What the numbersshow.

1,084

conversations started on WhatsApp from January to October 2025

16

seasonal Meta campaigns over the same period

R$1.40 (BRL)

per conversation in the Carnival campaign, the best result of the period

Source: Meta campaign results spreadsheet, January to October 2025.

The honest take

We measured conversations, not bookings: conversion happened in the client's own customer service. A number like this only turns into business results when customer service keeps up.

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