B2C and B2B e-commerce · São Paulo, Brazil
Bullcom:from marketplaces to a brand of its own.
Diagnosis, a new visual identity and an online store of its own for a hardware retailer.
The challenge
Bullcom sold hardware and tools only through marketplaces. It depended on their fees and had no brand that customers remembered by name.
Since May 2026
What we did
- M.A.P.A. Diagnosis, with a Caregiver, Everyman and Sage archetype triad.
- A new visual identity, in partnership with MOKA Studio.
- Layout for the company's own online store and an action plan for the launch.
- B2B customer service over WhatsApp and a partner program.
- Monthly management of Google and Meta ads, with video.
Deliverables
What the clientwalked away with.
- M.A.P.A. Diagnosis
- Visual identity guidelines
- E-commerce layout
- E-commerce action plan
- Monthly management
The honest take
The online store is in its launch phase. We'll add numbers here once there's enough history to show.
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