Pet store chain · Sumaré and Hortolândia, São Paulo, Brazil
Shopping dos Animais:from competing on price to the chain that solves problems.
Brand platform, manifesto and content territories for a chain of 9 stores.
The challenge
A chain of 9 pet stores in Sumaré and Hortolândia needed to get out of the price conversation, where there is always someone cheaper.
Since March 2026
What we did
- Brand platform: belief, promise and manifesto.
- Content territories and a neighborhood-by-neighborhood presence strategy.
- Monthly management of social media and paid media.
- Print materials for the chain's programs.
Deliverables
What the clientwalked away with.
- Brand platform
- Manifesto
- Content territories
- Monthly media management
The honest take
Work in progress: the new brand signature is awaiting approval and will only be published after the launch.
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