Artisanal gelato shop · Americana, São Paulo, Brazil

Frioletta:twenty years of history, and a brand to match.

A full M.A.P.A. Diagnosis, with a mystery shopper visit and a 90-day plan.

M.A.P.A. DiagnosisMystery shopper90-day plan

The challenge

An artisanal gelato shop with 20 years of history in Americana. The product was well regarded, but its communication neither told that story nor set it apart from other ice cream shops in the area.

February to April 2026

What we did

  • A full M.A.P.A. Diagnosis, with a deep dive into the business and a read of the local market.
  • A mystery shopper visit to see the experience the way customers see it.
  • Archetype triad: Lover, Sage and Creator.
  • A 90-day plan for Instagram, TikTok and Google, plus a script for customer service on WhatsApp.
Deliverables

What the clientwalked away with.

  • Business immersion document
  • Local market map
  • Mystery shopper report
  • Archetype triad
  • 90-day action plan

The honest take

This case shows the diagnosis, not the execution: the plan was handed to the gelato shop's own team to carry out.

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